There is no greater, higher, or more satisfying purpose in life than helping others and touching lives. As XBInnovation, we look to do this through bioscience by revolutionizing and creating innovative solutions for academia and industry. Our future is centered on synthetic biology, bio-informatics, and molecular diagnosis. Our present is centered on behavioral neuroscience in the area of animal behavior analysis of which our diamond software, social XB, has a fundamental impact on behavioral neuroscience through animal investigation which is the base of advancement in human research.